I won't know until April/May. The main issue, I think, is going to be the
second-runs in most markets. It wasn't a problem the first two years, but
now with so much new syndicated product on the market, the logical and
understandable reaction is, "Why should I rerun an episode of one show when I
can put on a *new* episode of *another* show and make *more money*?" But the
advertising is sold based on double-runs in some cases, or at least a certain
percentage of double runs. So we'll have to see. I am, for now, cautiously
optimistic.
jms |
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