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    From: STRACZYNSKI [Joe]
 Subject: It depends; in most places, it's...
      To: GENIE  
    Date: 2/27/1994 9:58:00 AM  

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It depends; in most places, it's held solid, other places it dips if
there's something of local interest on another channel (i.e., a local sporting
event), other places it's gone up. As long as it stays overall within a point
or two of the goal, if it generally builds over the previous hour, and the
demographics are good (which they are), you're in good shape. There's a *LOT*
of variance in syndicated ratings.

Needless to say, though, we got *creamed* by the Tonya/Nancy Show.
Which got a 64 share, the 3rd biggest ratings for a sporting event in history.
But then, *everybody* got beat up by that one, so again it's okay.


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